Name/Business Name

How did you hear about us?

BRAND IDENTITY

1. What is your brand name and what is the meaning behind it?

2. What is your brand's mission statement? (if you have one)

3. How would you idealistically describe your business in one sentence?

4. If you were to describe your business in one word what would it be and why?

5. Who are your competitors?

6. What sets your business apart from the competition?

7. What are your business values and mission?

What drives your business’ motivation? what do you stand for? How do you want to be viewed by your customers/clients?

8. What are keywords that you frequently use that represent your business?

YOUR TARGET AUDIENCE

9. Who is your ideal customer/client?

VISUALS

10. If your brand had a personality, how would you describe it?

11. As best you can, detail the look and feel you’d like your brand to achieve

12. Give some examples of brand design that you like and why

13. Do you have any colours, fonts or other design features in mind already?

14. Are there any specific features that are particularly important to your business?

Let’s Make Magic…

CLIENT BRANDING QUESTIONNAIRE

I know you might be thinking aghh why do you want to know all of these questions…well to answer that, we simply want to get to know you and your business a little better because, after all, we will be working together! And the more we know, the better we will be able to convey your wants and wishes.

We take our clients and their businesses seriously and these questions help us gain a detailed insight into your business, your vision and expectations.

The real answers lie in the details, so give thought and consideration to your answers as they may reveal more than you think and become useful in our future strategy planning stages.

Estimated Time: 15-20 minutes. Please note that progress cannot be saved, so ensure you can complete the questionnaire in one sitting.

Let’s Make Magic…

Starting a new project or ready to start making magic?